VP of Marketing
Are you looking for your next marketing challenge in a collaborative, growth-oriented, fast-paced, technology-enabled environment? We are looking for aVice President of Marketingwho will provide strategies and implement systems that will lead to growth.
Must have experience in homebuilding industry (new home construction).
While leading and mentoring your team will be important, this person will also oversee:
Marketing Strategy- Create and implement marketing strategies that drive delivery of the target revenue and profit goals Marketing Analytics- Develop predictive analytics and metrics to quantify the velocity and conversion rate between marketing funnel stages, from lead creation to successful close/win.
Utilize this data to quantify current and future ROI of various marketing campaigns and move toward forecasting accuracy comparable to sales Marketing Innovation- Drive innovations in direct and digital marketing processes and systems, to transform the companies' marketing to best in class Planning and Budgeting- Convert marketing strategies into budgets and resources allocation as well as operational and tactical marketing plans and programs Marketing Tactics-Leverage demand generation, brand marketing, marketing technology and digital marketing as part of overall strategy Market Position- Develop a market position strategy covering elements including, brand positioning, market research, product marketing, and competitive positioning.
Identify market opportunities, based on market research, data, and customer segmentation working in collaboration with the business units.
Omni Channel Marketing- Plan and design different effective marketing tactics directed at multiple routes to market and customer segmentation Lead through change -Leaning into influence in a complex environment, evangelizing internally to cross-business stakeholders, as well as externally to the targeted markets Manage complexity- Able to simplify and solve complex problems Creating a connected team & culture- Foster a culture of excellence while embodying our inspire, engage, and achieve leadership model.
Subscribe to and model values JOB RESPONSIBILITIES (include the following, and other duties may be assigned) Specific responsibilities include:
Ownership of marketing strategy and planning Oversight of marketing efforts and providing best practices Coach, mentor and develop the marketing team Requirements for the successful candidates:
New home construction experience is mandatory A high-level of proficiency with marketing technologies (e.
g.
, Salesforce, Marketing Cloud, HubSpot, Google Analytics, Power BI) Demonstrated experience utilizing marketing analytics to drive revenue 3-5 years previous leadership experience, preferably experience in an executive leadership role Bachelor's degree in marketing or related field from an accredited university or a Master of Business with an emphasis in marketing REQUIRED QUALIFICATIONS Candidate must have experience in homebuilding (new home construction).
IND123 Meet Your Recruiter Melissa Fyffe Text me about this job - 972-419-1618 Please include your name and Job Title in your Text.
Thanks! 972-419-1618 email protected Recommended Skills Branding Coaching And Mentoring Construction Demand Generation Digital Marketing Financial Management Estimated Salary: $20 to $28 per hour based on qualifications.
Must have experience in homebuilding industry (new home construction).
While leading and mentoring your team will be important, this person will also oversee:
Marketing Strategy- Create and implement marketing strategies that drive delivery of the target revenue and profit goals Marketing Analytics- Develop predictive analytics and metrics to quantify the velocity and conversion rate between marketing funnel stages, from lead creation to successful close/win.
Utilize this data to quantify current and future ROI of various marketing campaigns and move toward forecasting accuracy comparable to sales Marketing Innovation- Drive innovations in direct and digital marketing processes and systems, to transform the companies' marketing to best in class Planning and Budgeting- Convert marketing strategies into budgets and resources allocation as well as operational and tactical marketing plans and programs Marketing Tactics-Leverage demand generation, brand marketing, marketing technology and digital marketing as part of overall strategy Market Position- Develop a market position strategy covering elements including, brand positioning, market research, product marketing, and competitive positioning.
Identify market opportunities, based on market research, data, and customer segmentation working in collaboration with the business units.
Omni Channel Marketing- Plan and design different effective marketing tactics directed at multiple routes to market and customer segmentation Lead through change -Leaning into influence in a complex environment, evangelizing internally to cross-business stakeholders, as well as externally to the targeted markets Manage complexity- Able to simplify and solve complex problems Creating a connected team & culture- Foster a culture of excellence while embodying our inspire, engage, and achieve leadership model.
Subscribe to and model values JOB RESPONSIBILITIES (include the following, and other duties may be assigned) Specific responsibilities include:
Ownership of marketing strategy and planning Oversight of marketing efforts and providing best practices Coach, mentor and develop the marketing team Requirements for the successful candidates:
New home construction experience is mandatory A high-level of proficiency with marketing technologies (e.
g.
, Salesforce, Marketing Cloud, HubSpot, Google Analytics, Power BI) Demonstrated experience utilizing marketing analytics to drive revenue 3-5 years previous leadership experience, preferably experience in an executive leadership role Bachelor's degree in marketing or related field from an accredited university or a Master of Business with an emphasis in marketing REQUIRED QUALIFICATIONS Candidate must have experience in homebuilding (new home construction).
IND123 Meet Your Recruiter Melissa Fyffe Text me about this job - 972-419-1618 Please include your name and Job Title in your Text.
Thanks! 972-419-1618 email protected Recommended Skills Branding Coaching And Mentoring Construction Demand Generation Digital Marketing Financial Management Estimated Salary: $20 to $28 per hour based on qualifications.
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